Earl & Thompson Marketing
54 Case Studies
A Earl & Thompson Marketing Case Study
REHAU worked with Earl & Thompson Marketing to help explain District Heating, a future-proof technology with growing UK government support but limited awareness across specification, commercial and domestic audiences. REHAU needed a way to communicate complex technical benefits clearly to a range of stakeholders, particularly the innovator and early adopter specification market.
Earl & Thompson Marketing created a fully developed animation, along with supporting brochure and exhibition pop-up materials for the Renewables Roadshow, to explain the concept and benefits of District Heating. The clear, simple messaging has continued to serve as a reference point in the specification market and as a valuable promotional tool for REHAU, with the original approach avoiding the need for later rework as the market expanded.