Case Study: Prescience modernizes marketing and boosts engagement with Earl & Thompson Marketing

Prescience - Customer Case Study

Prescience worked with Earl & Thompson Marketing to refresh its marketing materials and create a more efficient communications strategy on a modest budget. The company’s existing website was dated, overly complex, and difficult to update because of an unfriendly CMS, and it also needed a better way to stay in touch with clients, alumni, and lapsed clients.

Earl & Thompson Marketing delivered a new WordPress website and a templated e-newsletter, both designed to work together and support ongoing content updates. The new site gave Prescience a flexible, responsive CMS and staff training to manage content in-house, while the newsletter and social integration helped drive traffic and expand reach; the result was fresh, relevant content and stronger traction, including support for advertising and recruiting delegates for a new workshop series.

Prescience