Case Study: LSL Property Services plc boosts engagement and lead generation with Earl & Thompson Marketing

LSL Property Services plc - Customer Case Study

LSL Property Services plc, a leading provider of residential property services, was struggling to improve sales conversion through traditional cold calling, which produced low conversion ratios. Earl & Thompson Marketing was brought in to help refresh the company’s sales approach, initially around sales letter creative and then more broadly across its email marketing and demand generation efforts.

Earl & Thompson Marketing developed a phased, segmented email campaign tailored to different audience groups and triggered by customer responses, moving from helpful information to clearer calls to action over time. The new approach increased engagement and improved results, with average open rates reaching 60% for buyers and 53% for sellers, alongside conversion uplifts of 4% and 2% respectively, and the method has since been rolled out across multiple companies in the group.

LSL Property Services plc