Case Study: Lafarge GTEC achieves a seamless product launch with Earl & Thompson Marketing

Lafarge GTEC - Customer Case Study

The customer, Lafarge Plasterboard Ltd, needed to launch their new T-Bar Flat Ceiling System in a way that would generate significant market awareness and sales opportunities within their target market. To meet this challenge, they partnered with the vendor, Earl & Thompson Marketing.

Earl & Thompson Marketing devised and managed an integrated launch event with a premier league football theme held at Aston Villa FC. Their solution included a multimedia approach, producing a key video for product demonstration and creating supplemental materials like branded USBs and presentations. The vendor's expertise in campaign delivery and event management ensured a seamless product launch, allowing the client to focus on audience communication and sales, ultimately achieving the results they had hoped for.

Lafarge GTEC