Case Study: Lafarge GTEC boosts GTEC Aqua Board sales with Earl & Thompson Marketing

Lafarge GTEC - Customer Case Study

Lafarge GTEC worked with Earl & Thompson Marketing to raise awareness of its GTEC Aqua Board product among merchants and encourage them to sell it over standard board options. The challenge was to reposition the Lafarge GTEC product range and increase demand within the trade channel.

Earl & Thompson Marketing responded with a national awareness communications programme, including digital, advertising and direct mail activity rolled out regionally, supported by merchant promotions, trade marketing packs and POS materials. This helped increase GTEC Aqua Board sales throughout 2010, drive orders from existing stockists, attract new stockists, and support strong sales growth forecast to continue into 2011.

Lafarge GTEC