Case Study: Haigh achieves more effective, trackable e-marketing with Earl & Thompson Marketing

Haigh - Customer Case Study

Haigh Engineering Company Limited worked with Earl & Thompson Marketing to improve its e-marketing capability after a brand realignment programme. The main challenge was managing large volumes of data efficiently while keeping communication with target audiences quick, easy, and fully controlled in-house.

Earl & Thompson Marketing recommended and implemented its Mailready e-marketing system to support Haigh’s marketing for the wastewater management and healthcare sectors. The solution provided variable data emails, contact management, inbox/spam testing, and opt-out controls, enabling traceable campaigns with pre-defined but flexible templates; the result was clear, consistent outreach and click-through rates above the industry average.

Haigh