Case Study: Haigh achieves targeted web growth with Earl & Thompson Marketing

Haigh - Customer Case Study

Haigh Engineering worked with Earl & Thompson Marketing to strengthen its brand and support growth through a more targeted web strategy. The challenge was to move beyond a product-led approach and use its online presence to promote expertise across multiple sectors, while keeping its existing corporate website relevant and preserving traffic from generic Haigh searches.

Earl & Thompson Marketing created a microsite-led web architecture supported by a streamlined corporate site, multi-site management, SEO, Adwords, and analytics. The result was a clearer 2-click user journey, easier site management for internal teams, better alignment with export and distribution goals through language variants, and a web platform that Haigh described as a key tool for commercial success.

Haigh

Luke Shepherd

Director