Case Study: Haigh achieves front-of-mind trust and market impact with Earl & Thompson Marketing

Haigh - Customer Case Study

Haigh, a UK provider of quality disposal technology for the health sector, needed to maintain strong front-of-mind awareness in a crowded and competitive marketplace. Earl & Thompson Marketing helped address the challenge of standing out while supporting Haigh’s established reputation for single-use bedpan and pulp product disposal solutions.

Earl & Thompson Marketing developed a fresh media strategy built around the emotive message “Trust the Experts,” replacing feature-led claims with a more reassuring tone across print, digital, sales collateral, technical materials, and on-site support. The campaign became a unifying rallying call for Haigh’s communications and was reinforced by direct customer feedback, with the message reflecting the partnership, guidance, expert technology, and peace of mind Haigh delivers.

Haigh