Case Study: Gloucestershire Training Group (GTG) achieves a successful rebrand and refreshed digital presence with Earl & Thompson Marketing

Gloucestershire Training Group (GTG) - Customer Case Study

Earl & Thompson Marketing worked with Gloucestershire Training Group (GTG), a charitable engineering training association, as it prepared to move into new purpose-built premises in 2012. With a rebrand already anticipated after the team had developed a website that could be easily re-skinned, the challenge was to create a new identity that better reflected GTG’s engineering training focus and values.

Earl & Thompson Marketing led the naming and rebrand process, helping GTG become Gloucestershire Engineering Training (GET) and securing the domain www.get-trained.org. The vendor then delivered a full signage package, including external backlit signs, classroom and door signage, and bespoke reception wallpaper, alongside the refreshed website. The new brand launched with the opening of the new premises in Autumn 2012 and was well received, with the website becoming a key platform for communicating with stakeholders.

Gloucestershire Training Group (GTG)