Case Study: Game Guard achieves a modernised, consistent brand identity with Earl & Thompson Marketing

Game Guard - Customer Case Study

Game Guard, a gum shields brand owned by PNPlastics, engaged Earl & Thompson Marketing to address its lack of comprehensive brand guidelines. The brand was well-known in the education sector but had an outdated logo and no defined vision, values, or consistent tone of voice across its marketing materials, requiring a modernization and brand strategy.

Earl & Thompson Marketing first modernized the Game Guard logo to be more contemporary and confident. They then developed a full suite of brand guidelines, establishing a clear mission statement, values, typography, tone of voice, and imagery. The outcome was a cohesive and confident brand identity with a consistent toolkit for all marketing channels, resulting in a fully satisfied client.

Game Guard