Case Study: Cavell Nurses boosts fundraising with Earl & Thompson Marketing

Cavell Nurses - Customer Case Study

Cavell Nurses’ Trust, a UK charity supporting nurses, midwives, and healthcare assistants, needed a visually appealing and practical fundraising pack to help supporters raise money in a crowded charity market. Earl & Thompson Marketing created a fundraising pack designed to be informative, easy to use, and attractive to both healthcare professionals and the general public.

Earl & Thompson Marketing developed the concept of “putting the fun back into fundraising,” producing both printed and digital versions of the pack, including individual assets and printable bunting. The result gave Cavell Nurses’ Trust a strong fundraising resource they can send to supporters, helping them compete more effectively with other charities and building a solid foundation for future campaigns.

Cavell Nurses