Case Study: Cavell Nurses achieves 20 ambassador sign-ups and 700+ Facebook likes with Earl & Thompson Marketing

Cavell Nurses - Customer Case Study

Cavell Nurses’ Trust worked with Earl & Thompson Marketing on a charity campaign to help raise £1 million by 2015. The challenge was to recruit 100 Cavell ambassadors for a climb of Mount Edith Cavell in Canada, while also raising the Trust’s profile to support future fundraising and secure its long-term future.

Earl & Thompson Marketing delivered a six-month integrated campaign using social media event pages on Facebook, Twitter and Instagram, supported by display advertising and editorial in climbing and outdoor publications. The campaign exceeded its ambassador target, generating 20 signed-up ambassadors by the September 2014 deadline, and achieved over 700 Facebook likes within the first two months, building strong engagement and awareness for the Trust.

Cavell Nurses