Case Study: Buildbase drives sales and awareness with Earl & Thompson Marketing

Buildbase - Customer Case Study

Buildbase partnered with Earl & Thompson Marketing to tackle the challenge of increasing sales and awareness in a crowded drylining market, where many comparable products compete for attention. The campaign focused on promoting Lafarge GTEC Performance plasterboards and GTEC Frame Fix and Finish accessories, helping Buildbase position these products more effectively against current building regulation requirements.

Earl & Thompson Marketing created and delivered the Buildbase and Lafarge GTEC Superbikes competition, using a Superbike theme across brochures, posters, direct mail, display materials, sales aids, banners, and web assets. The agency also managed print and fulfilment to more than 125 branches, supporting stronger up-selling and product awareness across the Buildbase network.

Buildbase