Case Study: Bell Homes boosts awareness and click-throughs with Earl & Thompson Marketing

Bell Homes - Customer Case Study

Bell Homes worked with Earl & Thompson Marketing to refresh its existing website during a recession, when the housing market was in decline. Bell Homes needed to increase market awareness, drive engagement, and ultimately boost sales, but wanted a strategic update rather than a complete rebuild.

Earl & Thompson Marketing improved the site’s messaging, content, and user experience while keeping the existing structure, adding Google Maps, virtual tours, and clearer calls to action. They also managed AdWords and installed metrics tracking; from a £4k AdWords investment, Bell Homes achieved 3,600 click-throughs, with monthly usage statistics delivered automatically to help evaluate ROI and inform future strategy.

Bell Homes