Case Study: Tesco achieves personalized loyalty engagement at scale with Eagle Eye

How Tesco's Clubcard Challenges leverage AI to personalize loyalty rewards, driving engagement and record-breaking performance

Tesco, with its pioneering Tesco Clubcard loyalty program, sought innovative new ways to increase the program's relevance and deliver greater value to its over 23 million members through personalization. To address this challenge, they partnered with vendor Eagle Eye.

The solution was the implementation of Clubcard Challenges, powered by Eagle Eye's AI-driven solution. The AI made over 190 intelligent decisions per customer to assign perfectly tailored shopping challenges. This initiative targeted 10 million members, resulting in 76% of page visitors becoming players and 62% of players converting into winners. Eagle Eye's solution contributed to Tesco's record-breaking Christmas performance by driving digital engagement and enabling customers to collect over half a billion extra Clubcard points.

Tesco

Ken Murphy

Chief Executive Officer