Case Study: ASDA launches ASDA Rewards and drives 6 million members with Eagle Eye

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off

ASDA, a major UK supermarket, faced intense competition and a lack of customer data after its acquisition from Walmart. The retailer needed to rapidly launch a personalized loyalty program to differentiate itself and better understand its customers. They partnered with Eagle Eye, leveraging its Real-Time Loyalty platform to address these challenges.

Eagle Eye deployed the ASDA Rewards program in just 12 weeks. The solution featured a cashback-based scheme with a digital wallet for real-time rewards and customer insights. Results were significant, with 6 million active members accruing £525 million in their Cashpots. The program is linked to nearly half of all sales, providing invaluable data and driving double-digit sales growth for ASDA.

ASDA

Mark Baxter

Senior Director