Case Study: IMO Car Wash boosts revenue and loyalty with Eagle Eye

How IMO Car Wash digital transformation increased revenue 30x, app users 65%, and customer loyalty globally

IMO Car Wash faced the challenge of lacking a digital connection with its customers, hindering data-driven decisions. Previous digital efforts had resulted in service declines due to payment failures. The company also needed to scale its marketing across 750+ international locations with a small, UK-based team. To address this, they partnered with vendor Eagle Eye.

Eagle Eye implemented its out-of-the-box app solution, featuring a digital stamp card, pre-paid vouchers, and a subscription service. The results were significant, with 1.5 million active app users and digital revenue increasing from 0.3% to 10% of total revenue. Digital customers were spending 50% more, and bundle sales saw a 130% increase. The successful Germany launch further demonstrated the solution's impact, onboarding 40,000 new customers in its first month.

IMO Car Wash