Case Study: Hawthorne Plaza achieves 100% occupancy and stronger traffic with EAG Advertising & Marketing

Hawthorne Plaza reaches 100% occupancy with EAG Advertising & Marketing

Hawthorne Plaza, a unique shopping center in Kansas City managed by CBRE, faced the challenge of maintaining merchant sales and customer satisfaction during a major center-wide renovation. Their goals were to increase foot traffic, achieve 100% occupancy, and welcome a new anchor tenant. They partnered with EAG Advertising & Marketing to execute a marketing strategy that would keep the center top-of-mind despite construction disruptions.

EAG Advertising & Marketing implemented a multi-channel solution including digital display ads, personalized direct mail, a television ad co-op program, and targeted e-newsletters. This consistent messaging kept shoppers informed and engaged. The strategy was highly successful, leading to a 100% occupancy rate for Hawthorne Plaza and ensuring that spaces are leased quickly when they become available.

Hawthorne Plaza