Case Study: NYX Cosmetics achieves 245% increase in walk-in customer registrations with EachScape's real-time Customer Capture app

NYX Cosmetics - Customer Case Study

NYX Cosmetics faced massive lines at store openings and needed to capture in‑store customer information in real time to enroll visitors into its digital CRM and start marketing before they left. A prior Customer Capture app looked good but failed to integrate with L’OREAL’s POS/CRM, so NYX engaged EachScape to deliver a working, real‑time solution.

EachScape implemented the NYX Customer Capture app—running on connected iPad minis with a web admin tool—integrated directly with L’OREAL’s POS and CRM so customers are created instantly, enrolled in marketing workflows and issued a phone wallet client card. The EachScape solution increased walk‑in customer registrations by 245%, improved timely customer contact, and gave NYX’s CRM team straightforward self‑service administration.

NYX Cosmetics

Hannah O’Neill

CRM & Loyalty