Case Study: Sports Training Equipment Brand achieves 177% YoY Amazon sales growth with eAccountable

Sports Training Equipment Brand on Amazon Growing 177% YoY

Sports Training Equipment Brand, a leader in sports equipment and training aids, had been working with eAccountable for years when the brand set an ambitious goal to double Amazon sales and traffic in 2019. In mid-2018, eAccountable took over full-service management of the brand’s Amazon account and focused on improving retail readiness, content, and paid media performance across roughly 150 products.

eAccountable implemented a comprehensive Amazon strategy that included content optimization, Enhanced Brand Content, an Amazon Store page, stronger Buy Box control, and aggressive Sponsored Product and Sponsored Brand ads. The results were strong: sales revenue increased 177% year over year and click traffic rose 97%, with paid advertising up 962% in Q2 and total sales up 519% in Q3 after spend was increased.