Case Study: CraftBeerClub.com achieves 158% sales growth with eAccountable

CraftBeerClub.com - Customer Case Study

CraftBeerClub.com, a subscription service for microbrews, needed to increase traffic, conversions and brand awareness. In May 2011 the company partnered with eAccountable to launch and manage an affiliate program and ramp up performance-driven social media outreach.

eAccountable deployed a multi-network affiliate strategy (Commission Junction, ShareASale, ROI Rocket) and a Facebook “Like” $5 offer that could be shared virally. The combined approach drove a 158% year‑over‑year sales increase (2011–2012); affiliate sales averaged 36.4% of 2012 revenue, the Facebook offer generated 10.57% of sales (viral redemptions ~10.1%), and performance marketing plus social media contributed about 45.75% of overall sales by January 2013.

CraftBeerClub.com

Bradley Mansfield

Marketing Manager