Case Study: Chicago Bears Store achieves 5× year-over-year affiliate growth in September with eAccountable

Affiliate Marketing for the Chicago Bears Store It’s all about Blocking and Tackling

eAccountable took over management of the Chicago Bears Store affiliate program on August 1, 2013 to address gaps the team’s internal marketing group couldn’t staff—working in a highly competitive, tightly regulated official team-gear market and needing experienced, hands-on affiliate management to drive growth.

By focusing on fundamentals—updating text links and banner creative, optimizing commission rates, recruiting missing top affiliates, creating affiliate-specific deals and vanity codes, and aligning offers with the marketing calendar and social/email promotions—eAccountable rapidly scaled performance. The program delivered more than 5X year‑over‑year growth for September 2013, demonstrating how disciplined affiliate management (with support from ShareASale and Americaneagle.com) can exceed goals.

Chicago Bears Store