Case Study: Major CPG Company achieves end-to-end digital transformation and an agile, centralized supply chain with e2open

Major CPG Company Finds Success With End-To-End Digital Transformation

A century-old consumer packaged goods company with more than $50 billion in annual revenue and operations in 180 countries faced stagnating sales, rising costs and new risks as consumer preferences shifted. To grow, it moved from an agriculture-focused model into consumer electronics and accessories—a transition that required new suppliers, contract manufacturers, reverse logistics and much more agile demand and supply planning while still supporting legacy product lines.

The company consolidated planning under a centralized supply‑chain hub and adopted e2open’s connected platform—starting with demand sensing and capacity planning, then adding channel data, supply and distribution planning, multi‑echelon inventory optimization and collaboration tools. The phased rollout created an end‑to‑end business execution platform that cut planning cycles from about a month to a few days, improved visibility and collaboration across tiers, reduced inventory and risk, and is expected to raise corporate productivity by 30–40% while enabling one‑day responses to major supply or demand changes.