Case Study: Large Food & Beverages Company achieves omnichannel fulfillment visibility and reduced lost sales with e2open Demand Signal Management

Large Food & Beverages Company - Customer Case Study

This iconic beverage company, founded in 1886 and operating 200 brands with a global network of bottlers and 900 manufacturing plants, struggled to reconcile how sales were initiated and fulfilled across channels. Retail Link didn’t provide whether orders were online, pickup, or store-fulfilled—leaving the company and its bottling partners blind to supply gaps, shelf placement, substitutions, and lost sales (notably across Walmart, which represents 20% of sales).

The company integrated Walmart Luminate fulfillment data into its existing e2open Demand Signal Management using e2open’s certified API adaptor, bringing real-time sales and fulfillment information into a harmonized analytics environment. The result: full omnichannel visibility, better product availability and first-time order pickup, fewer sales lost to substitutes, improved partner reporting and purchase-order handling, and harmonized data available across the organization for reporting in Power BI.