Case Study: 3M boosts channel visibility and sales with e2open Channel Data Management

Improved Channel Management Drives Sales, Performance, and Customer Satisfaction

3M, a global science-driven manufacturer, needed better visibility into downstream sales to strengthen engagement with end users and distributor partners. Facing multi-channel complexity, limited POS reporting from some partners, and insufficient partner change-management resources, the company struggled to generate the data-driven insights required for targeted marketing, incentive programs, and coordinated channel performance measurement.

3M partnered with e2open to standardize and automate channel data collection and processes, creating a single enriched dataset and role-based dashboards (POS trends, customer profiles, channel business reviews, and market-segment reports). The initiative improved partner reporting and collaboration, increased market penetration and sales performance, optimized inventory levels, boosted channel engagement and customer satisfaction, and reduced manual, ad hoc operations while delivering actionable market insights.

3M

David Crist

SVP & CMO