Case Study: High-Tech Giant secures large unexpected orders without disrupting its supply chain with e2open

High-Tech Giant Captures Large Unexpected Orders and Unplanned Demand Without Disrupting Supply Chain

A U.S.-based technology and services company with over $50 billion in annual revenue and 150,000 employees sells through direct and indirect channels worldwide. About 20–30% of its orders were unplanned—often high-volume, mixed-product requests—creating risks of customer dissatisfaction, contractual penalties and costly expedited manufacturing because order data was siloed across quotes, CRM, planning systems, and spreadsheets, with poor product clarity and limited legacy planning flexibility.

The company expanded use of e2open’s Channel Data Management, then deployed e2open Demand Planning and Sales & Operations Planning to identify products across quotes, CRM and BOMs, run what‑if scenarios and update plans quickly. The three-stage solution (identify disruptive orders, assess impact, implement feasible changes) now automatically flags 80% of large upside orders, enabling faster responses, higher revenue capture, fewer disruptions and lower expedite costs while freeing planners for higher-value tasks.