Case Study: High-Tech Company achieves decision-grade channel visibility with e2open Channel Data Management

High-Tech Company Uses Decision-Grade Data to Drive Channel Performance

A global, multi‑billion‑dollar high‑tech company that designs and sells music, gaming, video and computing products across 150+ countries faced growing difficulty tracking sales through a complex, multi‑tier channel of distributors, resellers and retailers. Monthly, incomplete and inconsistent partner reports — plus rapidly changing customer preferences and a planned move into B2B markets — made manual data collection and scrubbing untenable and left the company without the timely, reliable channel visibility it needed to manage growth.

The company deployed e2open’s Channel Data Management to onboard partners, automate secure daily/weekly data collection, and apply AI/ML and NLP to validate, standardize and match products and partners. The result: decision‑grade channel data with visibility into more than 2 million cleansed transactions weekly across 174 countries, faster forecasting and replenishment, reduced overpayments and stock irregularities, improved rebate and commission management, stronger compliance, and the ability to scale insights for B2B expansion.