Case Study: Leading consumer goods company achieves 100% visibility into top 80% of revenue and measurable trade‑fund ROI with e2open Demand Signal Management

Harmonize Your Retail Strategy with Demand Signal Management from e2open

Founded in 1924, this $2B American battery manufacturer — known for innovations like putting the first battery on the Moon and as a leader in "personal power" — faced a visibility problem after a 2016 ownership change. The new parent’s focus on trade fund ROI exposed that the company no longer had access to retailer sales data, making it impossible to measure the impact of promotional spending; building a replacement system in-house was too costly and complex.

The company deployed e2open Demand Signal Management to ingest and harmonize store- and retailer-level data from major chains and aggregators (including IRI and Nielsen) and fed the cleansed data into its SAP HANA BI system. This delivered 100% visibility into the top 80% of revenue, daily and weekly sell‑through and inventory insights, stockout risk signals, and measurable trade-fund ROI — improving market share, on-shelf availability, and overall category performance.