Case Study: Hamburg Süd achieves ~90% shipment event timeliness and data completeness (up from <50%) with e2open Bookings

Hamburg Süd Heightens Customer Service by Minding the Data Gap

Hamburg Süd, a 150‑year‑old container shipping company now operating within the Maersk group with 250 offices worldwide, needed to deliver timely, contract‑bound track‑and‑trace updates that underpin its service reputation. Monthly PDF data‑quality reports from e2open showed only aggregated statistics and lacked the regional, customer‑level granularity Hamburg Süd needed to diagnose delays, meet SLAs and give shippers the visibility required to avoid costly disruptions.

Working with e2open, Hamburg Süd helped develop carrier‑specific dashboards in e2open Bookings that aggregate event data, add submission‑timeliness metrics and enable drill‑downs by region, port and customer. The new analytics and visuals let teams pinpoint gaps (some regions were taking 24–48 hours vs. a two‑hour benchmark), take corrective action and share color‑coded reports with customers—boosting carrier event‑status performance from under 50% to about 90% and improving service levels, speed and cost efficiency.

Hamburg Süd

Anna Archipow

Lead for Customer Order Management