Case Study: GE Automation & Controls achieves improved channel visibility and accurate, automated sales reporting with e2open

GE Gains Better Visibility into Channel Sales

GE Automation & Controls, a global GE division that automates critical industrial and power systems, relied on hundreds of channel partners but lacked a single source of clean sales data in Salesforce. Messy POS and customer records made it hard to calculate commissions, track sell‑through for smaller partners, and forced sales teams to spend weeks matching data instead of selling.

By deploying E2open’s Channel Data Management to clean, consolidate and continuously manage partner POS and inventory data inside Salesforce, GE gained sell‑through and inventory visibility across its channel. The integration reduced inventory spending and stock‑outs, eliminated time‑consuming admin work, produced faster, more accurate partner reports, enabled compensation by individual performance, and supported targeted partner outreach.

GE Automation & Controls

Dave Henrichs

Americas Sales Leader, Turnkey Solutions