Case Study: Dawn Foods achieves streamlined freight planning, improved truckload utilization and better reporting with e2open Logistics as a Service

Dawn Foods Blends the Ingredients for Transportation Success

Dawn Foods, a 100‑year‑old global bakery manufacturer and ingredients supplier serving more than 50,000 customers in 100+ countries, needed deeper transportation expertise to improve TMS utilization, KPI reporting and market-rate visibility. The company sought help with TMS configuration and data analysis plus access to rate benchmarking and market-index reporting to support better decision‑making.

By adding e2open’s Logistics as a Service (logistics analysis) to its Transportation Management system, Dawn Foods and e2open built a roadmap of system setup, automation and reporting. The engagement streamlined freight building, cut planners’ load‑building time, enabled truckload‑utilization analysis, introduced carrier scorecards, and delivered network optimization and weekly KPI reporting with rate benchmarking—resulting in stronger carrier relationships, improved cost and capacity decisions, reduced underutilized loads and ongoing operational improvement.

Dawn Foods

Chuck Moffett

Sr. Director of Transportation