Case Study: Consumer Packaged Goods Company achieves higher customer fill rates and improved forecast accuracy with e2open

CPG Company Takes Customer Fill Rates to the Next Level by Connecting Forecasting and Retailer Data

This global consumer packaged goods company, founded in the early 1900s, manufactures and sells packaged food in over 180 countries, employs 34,000 people, and generates about $13 billion in annual revenue. Facing shifting consumption patterns, heavy innovation and marketing, and a structural move from direct‑store delivery to warehouse distribution, the company struggled to maintain accurate demand forecasts—putting customer fill rates and retailer service at risk.

The company selected e2open’s integrated platform to link Demand Sensing with Demand Signal Management, ingesting retailer POS, store‑level inventory, and withdrawal data. In a six‑month rollout that expanded retailer coverage from 55% to 70%, forecast error dropped more than 40% with Demand Sensing and fell another 12% after connecting retailer signals, boosting fill rates, cutting inventory, unplanned production changes and expedited shipments, and delivering over $1 million in operational improvements.