Case Study: Bose achieves improved channel visibility and stronger partner collaboration with e2open

Bose Improves Collaboration and Strengthens Partner Networks

Bose, with some 5,000 stores and 2,000 resellers in Europe, faced limited channel visibility—tracking only about 50% of channel data—plus little detail on how new products were received and no centralized reporting for sales managers. This made it hard to manage reseller inventory, support product clearances, and take a company-wide view needed for proactive marketing and partner collaboration.

Bose implemented E2open’s Channel Data Management (CDM), working with resellers to standardize reporting templates, processes and quality controls into one system. The result was far greater channel coverage (targeting 80–90%), near real-time data for better product launches and stock allocation, more effective rebate and incentive management, consistent executive reporting used in quarterly reviews, and reduced reporting burden for resellers.

Bose

Eddy Keek

Manager, Sales Effectiveness