Case Study: a global consumer packaged goods company achieves higher fill rates and 52% lower forecast error with e2open Demand Sensing and Demand Signal Management

a consumer packaged goods company cuts forecast error 40% with e2open

A consumer packaged goods company that manufactures and distributes its products through retailers was struggling to achieve its customer fill rate objectives. Changes in the business environment made demand harder to predict, which made completing retailer orders in a timely manner more difficult. The company turned to e2open for a solution.

e2open implemented its Demand Sensing solution, which reduced forecasting error by 40%. By combining this with e2open Demand Signal Management, an additional 12% reduction in forecasting error was achieved. This allowed the company to effortlessly bring real-time retail demand signals into its forecasts, resulting in higher customer fill rates and over $1 million in operational improvements.