Case Study: Blum, global furniture fittings manufacturer, achieves rapid mobile-first digital experiences in 70 countries and 30 languages with e‑Spirit's FirstSpirit DXP

Rapid deployment of digital experiences in 70 countries and 30 languages for increased customer engagement

Blum, a global manufacturer of furniture fittings with 7,600 employees and distribution in over 120 countries, needed a CMS that could deliver content-driven, personalized, mobile-first experiences across 70 countries and in 30 languages. To meet this challenge they selected e-Spirit’s FirstSpirit Digital Experience Platform (FirstSpirit DXP / hybrid headless+ CMS) to enable faster, more flexible multi‑regional content delivery than traditional all‑in‑one suites.

e-Spirit implemented FirstSpirit to rapidly deploy a consistent, mobile-first digital presence across 70 countries and 30 languages, powering more than 70 websites, landing pages and microsites with reusable templates, translation workflows and integrations with PIM, CRM and analytics. The solution empowered non‑technical regional marketers, reduced time‑to‑market, increased usability and customer engagement, and delivered scalable, localized experiences while maintaining global brand standards.

Blum

Sabine Stadelmann

Digital Marketing Communications