Case Study: Geberit achieves 50% faster time-to-market for product and brand communication with e‑Spirit (FirstSpirit CMS)

New corporate website created using FirstSpirit™ simplifies product and brand communication for target groups in 41 countries

Geberit AG, a leading European manufacturer of sanitary systems with sales in 41 countries, faced a fragmented web presence and an aging CMS that couldn’t support consolidated global sites, targeted user-group messaging, or easy multimedia integration. After an extensive selection process, Geberit chose e-Spirit and its FirstSpirit CMS to give marketing, communications and IT a powerful but easy-to-use platform for publishing localized, targeted content.

e-Spirit implemented FirstSpirit as a central content-integration platform, consolidating microsites, enabling AppCenter integrations for video and cloud services, and allowing ~100 global editors to reuse and localize content for plumbers, architects, and DIY homeowners. The solution delivered measurable impact: FirstSpirit cut time-to-market by 50%, enabled a complete corporate site redesign and launch in four months, sped local go-lives, and reduced content creation costs.

Geberit

Rolf Züger

IT Application Analyst