Case Study: Leading Children’s Apparel Retailer increases revenue with e-Spirit’s FirstSpirit DXP

Leading Children’s Apparel Retailer Increases Revenue with Experience-Driven Commerce

Leading Children’s Apparel Retailer, a multibillion-dollar, Atlanta‑based company and the largest branded retailer of baby and children’s clothing in the U.S., faced a strained home‑grown CMS that could not support multiple offers, real‑time personalization, or fast time to market ahead of the holiday season. The retailer needed a digital experience platform that tightly integrated with Salesforce Commerce Cloud and provided a simple, non‑technical editing environment. They selected e-Spirit’s FirstSpirit Digital Experience Platform to meet those needs.

e-Spirit implemented FirstSpirit with tight Salesforce Commerce Cloud integration, a centralized CMS and real‑time personalization to unite customer data and deliver targeted offers. The rollout (one brand for the 2017 holiday season, then two more) instantly tripled the amount of content, enabled management of tens of thousands of products, and let non‑technical editors create and reuse content without HTML, significantly reducing time to market and driving measurable improvements in online merchandising and revenue performance.