Case Study: Hornbach-Baumarkt achieves faster international multichannel growth and higher sales with e‑Spirit FirstSpirit (Hybris integration)

Hornbach-Baumarkt - Customer Case Study

Hornbach-Baumarkt needed a robust CMS to build an international multichannel platform for the competitive DIY sector that would seamlessly integrate with the Hybris e‑commerce system. They selected e‑Spirit’s FirstSpirit to manage content and support cross‑channel customer experiences across Hornbach’s brick‑and‑mortar stores and online presence.

e‑Spirit implemented FirstSpirit with Hybris integration as a central CMS for Hornbach-Baumarkt’s brands in 140 markets across nine countries, delivering more than 3,000 pages of product information and services. The solution improved online support for local stores and sales, enabled simple localization and faster launches without extra IT resources, and produced measurable gains—up to 75% faster content creation/time‑to‑market and significant cost reductions—while requiring minimal training.

Hornbach-Baumarkt

Steffen Schulz

Systemarchitect Operations E-Business IT