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13 Case Studies
Case Study: Witzenmann Group achieves faster time to value and increased sales with e‑Spirit's FirstSpirit Cloud
A e-Spirit Case Study
Global B2B Digital Experience with FirstSpirit Cloud
The Witzenmann Group, a global B2B leader in flexible metal tubes and related components, faced an underperforming website and slow time to market that blocked its goal of generating more high‑quality sales leads and delivering actionable customer intelligence. After finding its on‑premises OpenText CMS no longer met marketing and IT needs, Witzenmann selected e‑Spirit’s FirstSpirit Cloud (FirstSpirit Digital Experience Platform) as the modern DXP to support its global digital and e‑commerce ambitions.
e‑Spirit implemented FirstSpirit Cloud as a SaaS hybrid CMS, integrating it with Witzenmann’s DAM, CRM and MRM systems, enabling fast rollouts across subsidiaries, higher usability for marketing and IT, and automatic feature updates and enterprise security. As a result, Witzenmann reports faster time to value, improved SEO and site performance, more highly qualified leads and increased revenues, plus daily actionable customer intelligence for sales and a scalable foundation for future B2B commerce and personalization — all delivered by e‑Spirit.
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Witzenmann Group
Jochen Geiger
Head of Marketing/PR