Case Study: MAN Truck & Bus achieves 50% faster time-to-market and a unified CMS for 150+ country websites with e-Spirit (FirstSpirit)

FirstSpirit used as a centralized CMS for over 150 country websites with the Enterprise Portal based on SAP NetWeaver

MAN Truck & Bus AG, a global commercial-vehicle manufacturer with 150 country websites in 30 languages, faced inconsistent look-and-feel and high effort from using many incompatible content systems. To create an integrated, centrally managed web presence and reduce editorial and IT workload, MAN chose e-Spirit’s FirstSpirit CMS with SAP NetWeaver portal integration as the standardized platform.

e-Spirit implemented FirstSpirit as the centralized CMS for the enterprise portal and all regional sites, giving roughly 200 contributors easy-to-use JavaClient and WebClient editors, reusable content, and template-driven pages. The solution delivered a uniform global brand presence, up to 50% faster time-to-market for new content, reduced IT dependency, lower training overhead, and measurable time and cost savings through content reuse.

MAN Truck & Bus

Manfred Schurer

MAN Corporate Communications, Head of e-Communications