Case Study: GROHE achieves unified global e-commerce and content-rich, personalized experiences with e‑Spirit's FirstSpirit

Creating Content-Rich E-Commerce Experiences

GROHE, the global leader in sanitary fittings, faced a fragmented digital ecosystem across SAP Hybris (PIM), CELUM (DAM), Solr and an in‑house CMS while managing 60+ websites in 80 countries and languages. To unify content and gain a holistic customer view for more engaging product content and relevant e-commerce experiences, GROHE selected e-Spirit’s FirstSpirit Digital Experience Platform as the foundation for its modernization.

e-Spirit built a centralized DX platform that integrates with GROHE’s existing systems, enables real‑time content sharing across channels and powers all 60+ intranet, corporate and country sites in 80 countries. The FirstSpirit solution reduced development time, accelerated time-to-value, improved usability for content managers, and set the stage to consolidate GROHE’s sites into one global site and deliver AI-powered personalized experiences.

GROHE

Carlos Carvalho

Global Head of Websites