Case Study: TECH Initiative advances California clean heating goals with E Source evaluation

Tech advances California home electrification with E Source’s $265 million TECH Initiative evaluation

The TECH Initiative, a $265 million effort to decarbonize California homes, faced the challenge of achieving carbon neutrality by 2045 through market adoption of low-emission heating technologies. E Source was engaged as the evaluator to integrate evidence-based decision-making and continuous improvement into the program's design and implementation.

E Source implemented a comprehensive evaluation framework using surveys, mystery shopping, and web usability testing to provide near-real-time insights. This solution enabled TECH to make quick program improvements and demonstrate energy savings to overcome market skepticism. The vendor's work established baselines for long-term impact assessments and will guide the program's growth by assessing cost-effectiveness and equity to inform future state policy.