Case Study: Northeast Utility expands renter energy efficiency participation with E Source research

Northeast Utility expands energy efficiency reach to 26% of electric customers with E Source

Northeast Utility, a major energy provider, faced a challenge engaging renters, landlords, and property managers with its residential energy efficiency programs. To understand these barriers to participation, the utility commissioned E Source to conduct comprehensive research on its nonparticipating customers.

E Source implemented a multi-pronged research approach using both quantitative and qualitative methods to gather data from various stakeholders. The solution identified key themes for improving engagement, including the need for education on non-energy benefits, transparent program details, and incentives to address the split-incentive issue. The results provided Northeast Utility with a clear framework to foster stronger relationships with rental property decision-makers and empower renters, ultimately helping to expand the reach and effectiveness of its energy efficiency programs.

Northeast Utility