Case Study: JEA boosts low-income customer payment assistance awareness with E Source insights

JEA boosts payment assistance outreach with E Source, driving 30,000 opens in two weeks

JEA, a community-owned multicommodity utility in Jacksonville, Florida, was seeking new opportunities to better serve its low- to moderate-income (LMI) customers. Its challenge was to find the most effective way to connect with and spread awareness of its bill payment assistance options to the customers who would benefit most. To address this, JEA turned to insights from E Source.

Using data-driven insights presented by E Source at its annual forum, JEA was motivated to launch a targeted and compassion-driven email campaign. The solution informed JEA's strategy, which resulted in over 30,000 email opens and more than 1,000 clicks within the first two weeks. A significant finding was that 25% of readers clicked on the content about payment extensions, indicating the message resonated strongly. E Source provided the data that enabled JEA to successfully reach its LMI customers with meaningful assistance.

JEA