Case Study: CenterPoint Energy boosts renter and landlord energy efficiency participation with E Source

CenterPoint Energy boosts renter and landlord program participation with E Source

CenterPoint Energy sought to overcome the challenge of low participation from renters and landlords in its energy efficiency programs. Renters had limited control over upgrades while landlords lacked awareness or financial motivation. To address this, CenterPoint Energy engaged E Source for a program and portfolio evaluation to understand these barriers and develop better engagement strategies.

E Source conducted a three-pronged research approach involving a literature review, landlord focus groups, and a renter survey. This provided CenterPoint Energy with critical insights into the specific barriers faced by these groups. As a result, E Source helped craft actionable recommendations that led CenterPoint to streamline marketing, develop targeted incentives for landlords, enhance outreach through partnerships, and reduce application friction to drive greater program engagement and success.

CenterPoint Energy