Case Study: a municipally owned power and water utility boosts customer program adoption with E Source market research and data science

a municipally owned power and water utility improves program adoption with E Source

A municipally owned power and water utility sought to improve the adoption rates and success of its customer programs. The utility partnered with E Source to better understand its customers' motivations, barriers, and perceptions, which were not well understood as customer feedback had not been collected in several years.

E Source conducted a current-state assessment, a territory-wide customer survey, and a data science workshop. This provided the utility with the tools and insights to make data-driven decisions. As a result, the utility is now equipped to deliver the right programs and messaging to the right customers at the right time, which is expected to improve program adoption rates and the overall customer experience.