Case Study: Surrey County Council transforms resident communications with e-shot

Surrey County Council boosts newsletter clicks with e-shot

Surrey County Council faced challenges in effectively communicating with its 1.2 million residents due to using multiple, disconnected newsletter platforms. This led to inconsistent branding, operational inefficiencies, and difficulty in tracking engagement. The council needed to centralize its communications for a unified voice, improve GDPR compliance and accessibility, and leverage audience data. To address this, they partnered with the email marketing vendor e-shot.

e-shot provided a centralized platform to manage all email communications, enabling consistent branding and better cross-department collaboration. Their solution included tools for data-driven insights, GDPR compliance, and accessibility. As a result, Surrey County Council significantly grew its newsletter audience, achieved higher engagement rates than their organic social media, and improved operational efficiency for their communications team.

Surrey County Council