Case Study: De Rigo achieves stronger customer loyalty and increased engagement with e-shot

De Rigo - Customer Case Study

De Rigo, a worldwide leader in eyewear, faced the challenge of standing out in a market dominated by large conglomerates. They needed a way to personalize their communications for their various brands and audiences to build loyalty across their trade customer network. They turned to the e-shot™ email marketing system to help them get the right messages to the right people at the right time from a single, manageable source.

Using the e-shot™ platform, De Rigo implemented sophisticated segmentation, personalization, and A/B testing to optimize their campaign engagement. The solution provided a clear, secure, and easy-to-use system for their communications. The results were significant, including an exceptional 24% year-on-year sales uplift for their Police brand, alongside consistent growth in customer engagement and a clean, growing database of loyal contacts.

De Rigo

Abigail Gavin

Trade Marketing Manager