Case Study: Central Bedfordshire Council earns over £1.8m with e-shot email marketing

Central Bedfordshire Council earns over £1.8m with e-shot

Central Bedfordshire Council, a unitary authority serving nearly 300,000 residents, faced challenges with inefficient and unengaging digital communications. They needed to consolidate numerous newsletter topics and, on a minimal budget, urgently prompt 50,000 residents to renew paid garden waste subscriptions. They partnered with e-shot to leverage its email marketing and automation services to address these issues.

e-shot implemented a streamlined, data-driven approach, including a behavioral email campaign for garden waste renewals. This solution generated over £1.8 million in revenue, achieving a £1,311 return for every £1 spent. The council also consolidated its communications, reducing topics from 53 to 27, which increased engagement rates. Furthermore, the campaign itself grew the council's newsletter audience by an additional 2,500 subscribers.

Central Bedfordshire Council