Case Study: Marasil boosts revenue from loyal customers with e-satisfaction.com

How to Increase Revenue From your Loyal Customers

Maison Marasil, the Maison Marasil – Fragos S.A. children’s clothing retailer, wanted to reward its most satisfied customers and find an easy way to attract new shoppers to its maisonmarasil.com e-shop. To do this, it worked with e-satisfaction.com using a Refer a Friend campaign designed to turn promoters into advocates.

e-satisfaction.com implemented an automated Refer a Friend flow that targeted customers who gave an NPS score of 9 or 10, offering a 5% discount coupon to both the referring customer and the new friend. In just 50 days, the campaign generated 118 new orders, a 35% conversion rate from 1,020 viewers, increased average items per order, and delivered a 3.1% increase in turnover.

Marasil